Techmark
From vision to market leadership
Techmark, powered by the University of Warwick Science Park, is a boutique technical marketing service for small—to medium-sized enterprises that provides market research and analysis, market development, and international market access services.
- Identify markets and profitable niches
- Quantify markets
- Develop marketing strategies
- Inform product development options
- Launch new products
- Revitalise product and service offerings
- Improve their market positioning
- Use the right language for better marketing communications
- Get access to the right channels to market in the UK or overseas.
How we help
Techmark delivers bespoke market development projects to help companies
Market appraisal & analysis
Customer surveys & gap analysis
Competition benchmarking
Digital marketing strategies
Content marketing
Product appraisal
Strategy development
Campaign design
Marketing copy & messages
Marketing collateral design
What to expect
Market exploration
Gain expert knowledge of market opportunities and conditions and how your product or service fits in to help you sell more effectively. Our insights offer the answers to your questions and requirements.
Market development
Translating market knowledge into tangible actions using a battery of different media and messages, providing the key to more effective sales and market reach.
Marketing execution
Execution & delivery of an integrated marketing campaign to create demand for your product or service.
Overseas market access
Exporting offers numerous advantages, from reaching beyond a limited home market to seizing country-specific opportunities. Maximise success by accessing a wider market and having a better understanding of the conditions you will find yourself in.
UK market expert service
Supporting incoming companies entering the UK market by identifying first customers and target markets to adapt their value proposition to local circumstances.
Techmark FAQ’s
Here are some of our most frequently asked questions. If yours isn’t there, feel free to contact us.
What types of companies can access Techmark?
The Techmark service is designed to help SMEs primarily with business-to-business propositions.
What are the costs associated with Techmark services?
The cost of the Techmark service is entirely bespoke and depends on the specific assignment. Projects take anywhere from 5 to 50 working days to complete and depend on how niche the product or service is and how many market verticals and geographic markets are targeted.
How do I get started with Techmark?
To get started, drop us an email on [email protected] or phone +44 (0)24 7632 3000 to schedule an initial consultation. We’ll discuss your goals and how we can best support your business.
What industries have you previously supported through Techmark?
Techmark has delivered over 800 projects spanning a wide range of different markets, including specialist automotive, software, digital technologies, cleantech, biotech, medical, and other tech-based industries.